The Matriarchs of Marketing

Three matriarchs of Basic Graphics, LLC have begun their journey of marketing for #SignEffectz. Basic Graphics, LLC was created by Luisa Hutchinson, a Philippine native. Basic Graphics is partnering with #SignEffectz to drive our social media efforts, create engaging content, and create promotional material. Why are they the matriarchs of marketing you ask? Because all three of them are mothers! Learn about each of the team members below.

Get to know head matriarch Luisa

The founder and head marketer, Luisa, is a wife, mother, and entrepreneur who thrives on creativity. She has a teenager, an 11-month-old, and is pregnant with baby number three. Luisa has a podcast on immigration which you can find episodes here. Luisa’s duties include everything from A to Z; increasing sales, attracting new clients, creating social media content, bookkeeping, and more! Fun fact: she used to be a professional musician and has auditioned for Philippines Got Talent and The Voice, Philippines. Put a microphone in front of her, and she’s guaranteed to light up the room! 

Get to know Anna

The second marketer for #SignEffectz is Anna, a proud mother of two with number three on the way. She loves anything spicy and a rare, warm shower without being disturbed by her kids! Anna will be helping create graphics, videos, and social media management. She believes that “you are the product;” without showing a personality in a company or an identity, you will not gain respect, love, or attention. Anna is excited to work with #SignEffectz because they are ironed out and strive to be organized, like her.

Get to know Courtney

And lastly, I’ll introduce myself! I’m Courtney and will be rounding out the team helping write blogs and social media posts. I’m a marketing and business high school teacher in the Appleton area, and you guessed it, a mother of two little girls. But no, I will not be having a third! I enjoy working out every morning to keep up with my toddlers and the wild lives of high school kids. Although I haven’t tried out for any music competitions, I can put on a show in my car! I’m ready to use my Master’s in Marketing and create some ‘sign’ificant content for #SignEffectz customers and sign lovers!

 These three marketing matriarchs are ready to share the story of #SignEffectz!