Rock & Brews Restaurant

Gene Simmons and Paul Stanley of KISS, and Potawatomi CEO and GM of Potawatomi Hotel & Casino, Dominic Ortiz, at the groundbreaking of the newest Rock & Brews restaurant in Milwaukee on Wednesday, May 11, 2022

Potawatomi Casino is continuing to bet on #SignEffectz for our custom signage and installation with the new Rock & Brews restaurant project. Rock & Brews, a restaurant created by KISS legendary band members Gene Simmons and Paul Stanley, features a wide variety of craft beers and a stage for live musical performances. Rock & Brews has 19 locations in Missouri, Kansas, Texas, Florida, California, and Oklahoma. This project is part of the $100 million dollar renovation for the casino.

#SignEffectz is rockin’ the third floor of the Potawatomi Casino from start to finish in a project called First Strike. Rock & Brews restaurant is located in First Strike, just off the skywalk as guests enter the property. Sign Effectz has also created signage in every corner of every room within the entire rebuild. The YouTube video below shows the conceptual design drawings for the 3rd floor of the casino.

#SignEffectz has partnered with i5 Design Build who are the design guys we’ve been collaborating with for the entire property. They’re the designers for Potawatomi and #SignEffectz is making their visions a reality. Stay tuned for the completed project! Read about our other Potawatomi Casino projects here.