Children’s Wisconsin Wayfinding Rebrand

In the dark of the night, you might find our #SignEffectz crew changing wayfinding signage! Mark Lemke was the backbone behind the Children’s Wisconsin wayfinding rebrand project, awarded to us in August, with the help of John Dolan orchestrating the installation.

Seamless Installation:

Similar to doctors having a crucial window to address medical issues, our crew had a tight window from midnight to 6 am to replace and update Children’s signage. This timeframe minimized disruptions to the hospital’s regular operations.

The rebrand project included the completion of:

• Panel replacements
• Transition to Children’s Wisconsin Branding
• Overhead wayfinding
• Street-level signage
• Removing and adding new labels on panels and signs
• LED lighting upgrade

Explore our track record of hospital signage, which includes previous projects such as Froedtert Hospital Brand Refresh and Wayfinding Signage for Milwaukee Regional Medical Center (MRMC).