The Faces Behind the Brand

Adam Brown, the Owner and President of #SignEffectz Inc., is a versatile individual, embodying the roles of an artist, fabricator, car restorer, and adventurer. Business partner and Adam’s quarterback pick, Rick Rossetti, is another man with a hands-on approach, strong work ethic, with unique skills in custom airbrush and pinstriping. These are just a few of the facets that define the faces behind the #SignEffectz brand.

The Faces Behind the Brand

What brings fulfillment and satisfaction to Adam’s life is the pursuit of building something new, a sentiment he has demonstrated through his entrepreneurial spirit. Adam Brown started a Custom Electric Sign Company out of his garage. He evolved it into a business with 30 employees and generating $4 million in sales. He further diversified with an ADA Sign division, and a division called ‘AFX’, a brand specializing in product development for global artists and architects, transforming their visions into reality. The Wind Leaves at Discovery World and Charlotte Paul’s Arc of Exchange in Hyland Hall at UW-Whitewater, are just a few examples of bringing his artistry capabilities to life.

Rick Rossetti is a 3rd generation sign businessman with experience in welding, torching, lettering trucks, billboards, and sign service and installation. He helps with every operation that takes place at #SignEffectz. Rick has had a profound impact on the company, priding himself in completing a project to the customer’s satisfaction. He is always willing to get his hands dirty, whether it’s welding for the Washington County Fairground Park signage overhaul or building a plywood road that was needed to get installation equipment safely out of a structure.

Spreading Life Lessons

As most might know, Adam collaborates with his son, Josh Brown, at #SignEffectz where Josh serves as the Account Manager and plays a pivotal role in the company’s achievements. They have previously joined forces to launch several restaurants in the Milwaukee region.

Rick’s leadership and operational management abilities have played a crucial role at #SignEffectz. Whenever an issue arises, Rick is ready to provide on-site training to empower others to address and resolve the problem.

Adventurists

Outside of #SignEffectz, Adam and his family love to spontaneously book trips outside of the United States. Each trip is unplanned and they go where the wind blows them. They have adventured to Mexico, Scotland, Ireland, and Puerto Rico. His philosophy of making no plans is to exercise the acceptance of change. Their goal is to encounter new people, and immerse themselves in novel experiences like swimming with whale sharks or driving over 100 mph in the Yucatan jungle!

Beyond his professional commitments, Rick can often be found applying custom airbrush and paintwork to motorcycles or cherishing moments with his family and grandchildren. He has successfully achieved the delicate equilibrium between his work and family life.

Next time you engage in a conversation with Adam or Rick, don’t hesitate to inquire about their adventures or perspectives on leadership; you’ll be captivated by what they have to share!